Television Commericals

We work our fees for television advertising based on how many TVRs (television ratings) you are purchasing when buying air time. This can be a bit complicated so do give us a call if you need some help.

All our price bands are based on national TVRs so if you are advertising locally you will need to convert your local TVRs into national TVRs, there’s a handy guide on how to do this here.

Our price bands allow you to get a price quickly but if you would like a quote for a specific number of TVRs, give us a call.

Home Shopping (DRTV)

If you are making content to be shown on home shopping channels. There are two rates that might apply. If this is the first time an artist has recorded a voiceover for this particular project then you will need to select ‘Direct Response TV new product’. This fee then covers the buy-out fee. If you have already recorded a voiceover for a product with an artist and wish to re-record for the purposes of re-pricing or other changes then you can select ‘Direct Response TV re-record’ this will cost less as you have already paid for the buy out fee in the original session.

Project Type Description
Direct Response TV new product A voiceover destined to be used on a home shopping programme. This project type should be used the first time an artist records a script for a product.
Direct Response TV re-record A voiceover destined to be used on a home shopping programme. This project type should be used if an artist has already recorded a script in the past for this product.

 

Non sales Broadcast

For any TV projects that not are not sales related the following categories apply

Project Type Description
Channel Continuity Continuity announcements for radio or television channels.
Non Drama Voiceover (Primary Channels) Voiceover for non drama productions for BBC1, BBC2, ITV1, Channel 4 or Channel 5
Non Drama Voiceover (Secondary Channels) Voiceover for non drama productions for channels other than BBC1, BBC2, ITV1, Channel 4 or Channel 5
TV Promos Voiceover for promos for other programmes on a TV channel
ADR Additional / Automatic Dialogue Replacement for TV or Cinema

 

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